For the 2024 SUNY New Paltz Design Show, I volunteered to join the branding group that would be tasked with creating an original brand/aesthetic to be applied to numerous projects ranging from creating posters to social media posts. This was a client based project where we'd need to communicate with both the Graphic Design Department and Digital Design and Fabrication Department to keep everyone involved and satisfied since it's a very large show. My main job was to be in charge of the portrait photography, the promotional videography, and social media posts. Below features the promotional video as well as ALL of the social posts since all of them were hand made by printing then ripping the information on the paper.